I can’t believe I missed this huge problem that affiliates make. Its not really a mistake its just being ignorant. This always used to happen to me all the time while I was running my ringtones campaign. The ringtones campaign was high maintenance so I was always checking my keywords religiously. What happens is when you try to check your stats and you see that you did not spend money and you have no impressions.
TroubleShooting :
1) First of all check if your campaign is not on “pause”. If you pause a campaign it will not run. The pause feature is great when you want to modify your keywords and update your ad copy.
2) Keywords. Your Campaign can be up and running but your keywords and be all paused. Maybe you were up last night and paused every keyword in your ad group. Or worst yet, you paused your whole ad group Yes Laugh at yourself.
3) Editorial Status. After you complete the ad copy, yahoo will have to approve your ad. This takes about to 10mins and even days. If it takes 2 days go email them or resubmit it.
4) Keyword Relevance. Not all keywords will be searched. Lets take for example 2 keywords. Keyword #1 is “macbook”. and Keyword #2 is “platypus”. Macbook will give you thousands if not millions more of searches instead of a low traffic keyword like platypus.
5) Biggest Trouble. Check the DATE of report!!!!!! countless times i spent half an hour trying to figure out why my campaign is not getting hits when I have 5,000+ keywords and #1-4 is accurate. Then I figured I’m looking at a date when I was born or when your grandparents were born. So yeah make sure if you want todays impressions/ctr CHECK THE CALENDAR!!!
